Who do you envision using it and for what purpose? Want to check out BRO for yourself? Our app currently requires that you connect through your Facebook, and this can be difficult for some people. BRO is a place for both without judgement. A bro can be a friend, a brother, or in some cases, a life partner. However, Bro is also a place for men who may not be sure of their sexuality or who want a safe place to express it without judgment or fear; and that means they may identify as "straight.
Our typical demographic will likely be men that identify as gay looking to meet other men for friendship or dating, and not straight men looking for sex like some media outlets have proclaimed. I've found that by being inclusive of men that may not typically identify as gay, some critics believe the app comes off homophobic. A bro can be a friend, a brother, or in some cases, a life partner. Why is this important to you? Our goal is to move beyond the "hookup culture" and be inclusive of more than just "gay" men. It gives men the opportunity to explore without feeling burdened by the need to identify in one way or another. Our app currently requires that you connect through your Facebook, and this can be difficult for some people. What do you want people to take away from this app experience? My vision is that BRO will act as a social network where men can find other men to make meaningful connections beyond just hooking up or random sex. What is your vision for the BRO app? Men have the right to express their masculinity however they'd like. I chose the name BRO because I believe a bro is someone you can count on to be there for you. Want to check out BRO for yourself? BRO is an app that honors this complexity by giving men the opportunity to think about their sexuality without feeling the need to fall into any particular group or category. BRO What do you say to critics who would claim that this app caters towards men with internalized homophobia and "masc4masc" culture? I believe that masculinity and sexuality can be mutually exclusive. While he anticipates that gay men will use the app as well, he wants the experience to be a place where men have space to explore sexual and emotional desires without having to specifically name them. We are also one of the first apps that caters specifically to men that actually encourages non-anonymity. In actuality, I believe it's the opposite. I want men to feel supported in their exploration -- a support that our culture often denies them. BRO is a safe space for men to express and embrace their sexuality. Who do you envision using it and for what purpose? Tap here to turn on desktop notifications to get the news sent straight to you. People also think the name itself -- BRO -- has heteronormative connotations. They may come off as stereotypically effeminate, or they may seem what critics call "straight acting," and more in line with how society defines masculine. In our culture we have a tradition of identifying people through particular categories:
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